Our Mission
Naturally great living made easy


Our Values
Respect:
For ourselves, our customers, our business partners and the living wold around us

Integrity:
Honesty in our advertising and a commitment to providing trustworthy information.  We are committed to sharing the most reliable information we can.  This means not just the latest 'buzz' research or one-off studies, but information that is coming through from a variety of independent sources.

Quality
Well researched information, dedicated service and exceptional products


The Blurb:
Working to Create a new Paradigm

Over the last century it is as though we have tried to disconnect ourselves from nature.  It began in earnest with the industrial revolution and the explosion (at times literally) of technological advances that occurred with the first and second world wars.  I see it as the ‘Jetsons’ experiment.  The aim of developing the futuristic world where we live in biospheres run by computers and eat food that comes in the form of a pill but satisfies our every need.  It was possibly a nice dream, however, the reality is turning out rather badly.  Technological advances have solved some of the previous health issues in the Western world by providing warmer housing, more efficient sanitation and the ability for everyone to earn a reasonable income and access labour saving devices.  However, they have created others as we have raped the land for oil and other resources to feed our consumerism.  Moreover, as food has become more and more processed and synthetic our physical health has declined.  Many new lifestyle illnesses have developed and magnified such as obesity, diabetes, heart disease, cancer, allergies and illnesses affecting the brain such as mental illness, autism, ADHD, Alzheimer’s and Parkinson’s Disease.  While there are some genetic factors involved with these illnesses, all are triggered or elevated by how we live and what we eat.

I believe that it is time for us to take a good look at the successful aspect’s of life prior the industrial revolution and the successful aspects of life after.  It is now clear that we cannot separate ourselves from nature.  Many people who switch from eating a diet of largely processed foods to a diet of foods close to their natural state experience significant improvements in health.  There is a synergism to the components in fresh whole food that has not been matched by isolating and copying those components individually.  There is also significant evidence that our bodies do not process synthetic vitamins, minerals and antioxidants as effectively as those from natural whole-food sources.  Civilisation may have evolved significantly in the past 2000 years, but our bodies haven’t.  Our bodies still function on a hunter/gatherer survival based modality.

It is now even more obvious that what we do to the environment comes back to us sooner or later.  We are part of the eco-system, not controllers of it.  This planet we inhabit is a living, breathing organism.  Damage to one part affects the whole, which includes us.

Our health, and the health of the environment are intricately linked.  I don’t believe that we can have one without the other – and do we want to?

My heart’s mission is to celebrate life and help others to do the same. For me this involves working towards harmony with others, with the planet, and with your own body and mind. It involves listening, loving, laughing and consciously enjoying your journey. 

On a practical level, my mission is to provide the tools and resources for people to move towards greater health for themselves and the planet. What I work towards is seeing people set free from the myriad of health issues that plague them by making positive changes to their lifestyle. The change I would like to see is people equipped with the resources they need to make those changes easily and in the most cost effective way possible.

And to do so with style and have fun along the way.


About Janine Lattimore, Managing Director
Janine Lattimore is a researcher, writer and speaker.  Her passion is natural health and beauty and she has been studying and practicing it for over 20 years.  Her mission is to help people discover how small, easy lifestyle changes can have a significant impact on the quality of their life.

Janine is a woman of action who believes in living life to its fullness.  She is married to Brent Lattimore and has three wonderful children in her life.